1. Overview

Cardiac Care Alliance ("CCA," "we," "our," or "us") uses text messaging, phone, email, and our care platform to support patient communication, care coordination, appointment reminders, follow-up, and operational updates. This Privacy Policy explains how we collect, use, disclose, and protect information in connection with those services.

2. Information We Collect

Depending on how you interact with CCA, we may collect:

• Name, mobile number, email address, and other contact details.
• Appointment, scheduling, and care coordination details.
• Message content, delivery status, timestamps, and opt-in or opt-out records.
• Device and browser details when you use our websites or care tools.
• Information needed to respond to your questions or support requests.

3. How We Use Information

We use information to:

• Send appointment reminders, follow-up instructions, and service notifications.
• Coordinate care, support patient engagement, and respond to inbound requests.
• Maintain consent, opt-out, and message history records.
• Operate, secure, and improve our communication workflows and care platform.
• Comply with legal, regulatory, and healthcare documentation requirements.

4. Text Messaging and SMS Privacy

If you opt in to receive text messages from CCA, we may use your mobile number to send care-related and operational communications such as appointment reminders, care team follow-up, scheduling updates, and service notices. Message frequency varies based on your care needs and interactions with us.

Text messaging originator opt-in data and consent will not be shared with third parties or affiliates for their marketing or promotional purposes. We do not sell, rent, or transfer SMS consent.

5. Sharing of Information

We may share information only as needed to operate our services, including:

• With service providers that help us deliver communications, such as Twilio.
• With healthcare providers, care teams, and authorized personnel supporting your care.
• When required by law, regulation, court order, or to protect patient safety.

All categories above exclude text messaging originator opt-in data and consent from any marketing or promotional sharing.

6. HIPAA and Sensitive Information

CCA is committed to protecting patient information and supporting HIPAA-aligned operations. Because text messaging may not always be a fully secure channel, we limit the amount of sensitive detail included in SMS whenever practical and encourage direct contact for urgent or highly sensitive matters.

7. Data Retention and Security

We use administrative, technical, and physical safeguards designed to protect the information we maintain. We retain records for as long as needed to support care, operations, compliance, and legal obligations, and then delete or de-identify data when appropriate.

8. Your Choices

You can opt out of text messages at any time by replying STOP. You can request help by replying HELP. Opting out of SMS will stop future text messages except for any final confirmation of your opt-out request.

9. Contact Us

Questions about this Privacy Policy or CCA messaging practices can be sent to: